The Best Business Books For Startups

Each of these books contributed to our startup's Explosive Growth at Snap Interactive, and many of our best ideas came from them. Explosive Growth incorporates lessons learned and practical case-studies from each of these incredible books for Startups & Entrepreneurs.

EXPLOSIVE GROWTH: A FEW THINGS I LEARNED GROWING TO 100 MILLION USERS

By Cliff Lerner

The Ultimate Playbook For Startups To Grow To 1 Million Users & More. Explosive Growth is a business book like no other. This compelling & inspiring narrative combines lively and often hilarious storytelling, proven tactics, and numerous case-studies to help your business achieve explosive growth.

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THE LEAN STARTUP: HOW TODAY'S ENTREPRENEURS USE CONTINUOUS INNOVATION

By Eric Ries

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

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Contagious: Why Things Catch On

By Jonah Berger

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers.

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